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It’s Christmas time, the high street is decked out with lights and decorations and there is a busy buzz in the air as shoppers stock up on the final bits before the festive break. Businesses are faced with the issue of how to stand out amongst all the festive excitement. Enter, Digital Media! Digital Media solutions add a glossy shine to businesses but beyond the aesthetic appeal, digital media has several benefits for hospitality and retail businesses.
At Celestra, we specialise in bringing digital media to life, giving us the expertise to understand why digital media is the future of hospitality and retail.
Data-Driven Decision-Making: Digital marketing campaigns enable businesses to track the effectiveness of their marketing efforts. This allows the business to understand the real-time feedback from their customers and tailor their content to fit the ever-evolving needs of the customer. One practical example of this is the use of QR codes, a tracking mechanism which can be used to link digital signage engagement with actual sales.
Boosted Sales and Revenue: Clever use of digital marketing in conjunction with digital signage can drive online and offline traffic by advertising promotions, events, and offers that encourage in-person visits. Stonegate’s Digital Media rollout cleverly bridges this gap using its MiXR app, marrying real-time offers in its pub with the benefits of using its loyalty app.[1] All of this is made possible using the MiXR app in conjunction with Stonegate’s ever-expanding digital media network. Ready to find out more about how digital media can illuminate your business, click here to read Digital Media: More than just a modern fixture in restaurants.
Strengthened Competitive Edge: Digital media allows businesses to stay ahead of trends and competitors by monitoring industry shifts, competitors’ strategies and customer expectations in real-time. Having a digital network means that it is easier than ever to remain agile and adapt to these changes. Here at Celestra, we have experienced this firsthand with the Starbucks Digital Media Rollout. Starbucks wanted an innovative solution to enable them to handle a quick turnaround of promotions and in-store advertisements – both seasonally and at various points during the day. Click here to read our Starbucks Digital Media Rollout Case Study.
Enhanced Customer Service and Support: Online reviews and surveys provide quick feedback, allowing businesses to address issues swiftly and improve their offerings based on customer preferences. A newer trend which is on the rise is the use of AI-powered chatbots for customer feedback. This around-the-clock assistance allows for 24/7 support, and a marked improvement in customer satisfaction, ‘customers now expect that chatbots assist them […] 69% of customers prefer to use chatbots.’ Digital media paves the way for this technology to be advertised and used within Hospitality and Retail businesses.
Get in touch with us today to talk digital media, and how it can be used to transform your business. Our proven track record in digital media rollouts means we have the expertise for you to lean on during the festive season to illuminate your Christmas with digital media! Contact us here.
Sources
Sales Using Retail Digital Signage, https://www.aiscreen.io/blog/retail/sales-using-retail-digital-signage/
Stonegate MiXR app reaches 1 million downloads, https://www.stonegategroup.co.uk/press/stonegates-mixr-app-reaches-1-million-downloads-and-transforms-on-trade-guest-engagement/
