Guest Wi-Fi: the benefits to brands and customers

Big UK brands need to choose a Wi-Fi solution that not only seamlessly integrates into their day-to-day business activities, but also becomes an integral element in facilitating a superior level of customer engagement.

Why businesses are choosing a better Wi-Fi solution

50% of customers who stay longer when using WiFi, spend more money

(www.waiterios.com, 2018).

74% of people would be happy for a retailer to send a text or email with promotions while they’re using in-store WiFi

(source: OnDeviceResearch).

50% of consumers feel comfortable making a large purchases in-store if WiFi access is available (Accenture).

One survey from marketing firm Purple found that 60% of diners would have greater customer loyalty to restaurants with free WiFi.

To improve customer experience it is vital to have a resilient infrastructure. Wi-Fi by Celestra is a multi-faceted solution that allows a network to run behind the scenes managing data and connectivity. This allows you to enhance customer experience by providing a reliable and secure connection. Most importantly, you can also combine technology and marketing requirements to facilitate data capture and eCRM integration while ensuring day-to-day on-site activities are unaffected.

To ensure minimum downtime and 24/7 access and support, Wi-Fi by Celestra is fully hosted in the cloud. We supply our customers with an end-to-end service involving us in concept creation, planning, implementation, and delivery. That’s why, when we work with a new client, it’s never for a single project; we become a lifelong trusted IT Partner.

The benefits of our solution

Data capture and analytics of consumers

• Guest Wi-Fi can be fed into your CRM system, or where you collect data, to show in real-time every time a customer comes or leaves. This allows you to send event notifications, measure queues and see when consumers use your app/vouchers.
• Our Guest Wi-Fi can be your personalised experience: a branded captive portal with multilingual responsive designs, several authentication methods, data/capture analytics (analytic export options include .csv or webhooks – event triggers)
• Authentication methods: click to connect (optional social media sign in), one-time sign-in, optional SMS verification, vouchers (single or multi-use)
• Management: Network management, managing your vendor agnostic, architecture agnostic and supporting documentation and Portal management: your customers and your data only require simple self-provisioning operations which is packaged for easy deployment

Personalised adverts and push notifications

• The authentication methods our Guest Wi-Fi offers is what gives our customers the star treatment! Click to connect, one-time easy sign in, SMS verification or vouchers are great examples of fast customer provisioning.
• Push notifications, offers and information can be forwarded to your customers when they connect to our Guest Wi-Fi, as well as through your app! All you must do is manage policies and subscribers through the branded captive portal.

Quick set up and easy to use

• Guest Wi-Fi offers rapid onboarding and simple operations because there is no need for html skills or vendor professional services! It requires self-management and monitoring through the intuitive web portal.
• Our Guest Wi-Fi is easily accessible for customers, their data is remembered and secure! There are no hidden access restrictions. It allows for direct personalised communications too

Next-generation Wi-Fi

• Wi-Fi by Celestra offers a cloud-based solution, complete ownership, and control of data, BLE (Bluetooth Low Energy Beacon Technology) capacity, complete site coverage, proactive monitoring, push and pull content through APIs, quality/seamless deployment/installation and management, new customer engagement, eCRM integration, latest hardware technology, and market leading expertise.