It’s evident we are seeing a shift in consumer attitudes. We are seeing the pressures from online shopping almost strip the Highstreet of its many recognised brands and we are seeing the shift in attitude to a more considered approach to spending.
Consumers now frequent shopping districts for the experience rather than rows and rows of products in 10 different colours. Shopping has become, ‘I like this, I’ve thought about it, and I want to have a good time whilst I buy it.’
Shopping has also become an adventure and destination activity. People want to be immersed in the whole atmosphere and they are willing to travel for it. Delivering that experience is something that retailers know is the key to win over clients, and more importantly, get us to part with the pounds tightly held in our wallet.
Here are some of our top picks for destination shopping:
Shopping Designer: Bicester Village
Bicester Village, which forms part of the worldwide chain Value Retail, caters to everybody’s shopping desires. From having great brands, being well connected and having a variety of eateries. Whether it’s winter or summer, it’s a great example of how destination shopping is going from strength to strength. This is one of the top shopping attractions for the country drawing people worldwide to shop some of the top designer labels in a quaint English countryside location.
A brand delivering more: French Connection Studios
The new home of French Connection on Duke Street features exclusive products designed only for this space, with a limited number of each style available. Offering menswear, womenswear, homeware and fragrances as well as books and magazines, it has partnered with artisan coffee shop Fernandez and Wells to offer food and drinks too. It’s also home to a photography studio, which aims to shoot digital and influencer content and create some buzz around the brand.
A technological experience: Samsung KX
Samsung’s much-hyped new space at Coal Drops Yard in Kings Cross is essentially a marketing space for the brand. There are no tills, and instead, space is packed with hallmarks of experiential retail, including gaming lounges, co-working spaces, DJ booths, event space and personalisation bars to design your own products. It also features a digital graffiti wall, a ‘kitchen of the future’ and a travel photography workshop. This is a pure engagement space, designed to bring technology to life and to encourage visitors to play.
Social and on-trend Engagement: Ganni Boutique
Scandi fashion brand Ganni has opened its first physical store in the UK. The store in Soho is an Instagrammers dream with pastel-coloured walls and confetti printed backdrops. To be more sustainable, the brand is offering a ‘take back’ scheme in-store, where customers can drop off unwanted clothes and shoes. The store itself features recycled plastic plinths and trays made of repurposed cloth.
So, whether you’re a shopaholic or just fancy a Saturday morning whip around, whether it’s at Cheshire Oaks through to Intu Shopping complexes. It now has become less about cram as many as you can into a small space, and more about the quality of what’s on offer. Whether it’s the proximity of the car park to the shops or maybe you need a place to drop the kids off so you can indulge in the latest fashions. These spaces cater for all needs and you are guaranteed a great experience when you get there.