Whether you have your eye on that office crush and you’ve mustered up the courage to ask them out or you have that special somebody to go home to every night this Valentine’s. Chances are you’re going to do something that will flaunt that love this Friday all in the name of Cupid.
Chocolates, flowers, fancy dinners or something a little cheekier *wink-wink*, 4 in 5 Brits plan to celebrate this year. With £1.45 billion being spent collectively and up for grabs, it’s certainly not to be scoffed at when it comes to shifting merchandise.
But what does this mean for the retailers and how are they coming up roses every year? Well, flower sales always bloom in February with 21% of gifters favouring the illustrious red rose as the go-to gift. In 2018, Valentine’s Day was the single busiest day of the year for Interflora florists with men on average spending more than women.
While flowers and chocolates have always been a time-honoured tradition. It’s now become commonplace to walk into any shop on the high street and be saluted by swaths of passionate pinks and alluring reds. Retailers devote more and more shelf space to cards and love heart paraphernalia each persuading you to buy for that special someone.
Men are also at the frontline when it comes to splashing the cash, with nearly 10% planning to spend more than £100. Whether this is in the form of clothing, cuddly toys and sweets adorned with romantic messages. Year on year gifts have become more and more extravagant and now engulf holidays, spa visits and even a girl’s best friend, diamonds!
It’s not only retail that benefits from love in the air. Singletons, friends and couples alike all spread the love opting to visit their local haunts and restaurants to celebrate. Whether it’s a candlelit dinner for two or an anti-valentines party for 10, there is some great creativity when it comes to bespoke menus and special drinks options vying to seduce that hard-earned cash out your hands.
But when all the flirting done, it’s the humble valentines card which is key to this season. Nearly 1.5 billion will be spent on Valentine’s cards making it one of the top card giving holidays of the year.
With all this added want to spend more by the general public, it’s a no brainer for retailers to maximise this short trading season. It’s safe to say that Valentine’s Day has now become one of the biggest celebratory events in the calendar worldwide and it’s here to stay, so how will you be spending it and is your IT infrastructure up to the demand the weekend?
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