There’s a secret sauce behind the scenes at your favourite fast-food chains. No, it’s not just extra cheese! It’s the brilliance of AI and data working around the clock to tailor every menu, every time. Welcome to the delightful world where your tech stack meets taste and learns what you love most.

Why Personalisation Isn’t Optional, It’s Expected!

A whopping 81% of consumers say they prefer companies that offer a personalised experience. Meanwhile, research from Boston Consulting Group reveals that four-fifths of customers worldwide not only want personalisation but expect it. The bottom line? In the fast-food universe, you’re either serving customisation or being left behind.

AI in QSR: What’s on the Menu

AI isn’t just a tech buzzword; it’s the powerhouse behind dynamic menus that adapt in real-time. From dietary preferences to weather patterns, these systems are committed to delivering the perfect suggestion, every time.

McDonald’s & Dynamic Yield: The Pioneer

Under its Accelerating the Arches strategy, McDonald’s has woven AI into every digital touchpoint, from mobile apps to self-order kiosks and drive-thru boards. Powered by Dynamic Yield, McDonald’s personalises menu displays based on factors like order history, time of day, and even the weather. The result? A richer, smarter menu experience that evolves with each customer and context.

The Tech Behind the Table: Data + AI = Delicious Personalisation

Here’s how this culinary tech ballet comes together:

– Customer Data Analytics: AI processes vast amounts of information, past orders, dietary needs, health goals, even time and temperature, to craft spot-on suggestions.
– Real-Time Decision Engine: Platforms like Dynamic Yield adapt menus on the fly, serving up the most appealing options aligned with customer context.
– Optimisation Through Experimentation: McDonald’s doesn’t stop at good enough; they run A/B tests across algorithms to constantly improve recommendations.

Behind the Screens: Celestra’s Digital Menu Magic

Here’s where we flex a little Celestra charm: our digital menu boards aren’t just eye-catching, they’re smart.

• Dayparting Capabilities: We help QSRs shift from breakfast to lunch specials in sync with customer habits, ensuring every menu is timely and relevant.
• Instant Updates & Upselling: Whether it’s a flash offer or a high-margin combo, menus can be updated in real-time, driving both impulse buys and increased profitability.
• Proven Sales Uplift: Businesses using our systems report a 3–5% increase in average sales, with promoted items experiencing a 38% boost.

Think of it as having a blockbuster marketing campaign live on your menus, without the print bills or delays.

The Power of Personalisation: Results That Speak

The numbers don’t lie:

• McKinsey finds that 71% of consumers expect personalisation—and 76% get frustrated when brands don’t deliver.
• Brands excelling in customisation generate up to 40% more revenue from those interactions.
• In QSRs specifically, 92% of diners want personalisation, and 59% using self-service kiosks describe being pleasantly surprised by customised menu options.

Final Course: Why It’s a Win, When Done Right

• Consumers win with tailored menus that get them.
• Brands win with increased order values and loyalty.
• Celestra wins by delivering tech that dazzles and proves its worth.
• But the real magic happens when personalisation is seamless, when your tech strategy really connects with what the customer wants, not just what you want them to see.

Ready to Serve Up Smart Menus?

If you’re looking to supercharge your QSR offerings with digital menus that know your customers before they’ve cast a glance, Celestra is your secret ingredient. Let’s make your menu not just look good, but feel perfectly you, every single time. Give us a shout here