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Behind-the-scenes look at how tailored installations make iconic brands feel fresh, fast, and future-ready.
In the evolving world of Hospitality, staying ahead means more than offering quality products; it requires delivering seamless, personalised experiences that resonate with today’s consumers. Brands like Starbucks and Stonegate understand this, embracing tailored digital installations that enhance customer engagement and streamline operations, helping them stay fresh, responsive, and ready for the future.
Digital Media: Enhancing Customer Engagement
Starbucks has consistently led the way in using technology to elevate the in-store experience. Their digital media rollout, which includes dynamic in-store screens and adaptable content, enables real-time marketing that aligns with customer behaviour and preferences. This keeps the in-store experience relevant and engaging, key to driving repeat visits. Combined with their mobile app, which offers personalised suggestions and simplifies ordering, Starbucks makes each customer feel recognised and catered for (source).
Stonegate’s MiXR Digital Media Rollout is another strong example. With over 3,500 screens installed across more than 650 sites, this deployment brought consistency and vibrancy to the customer environment, giving guests useful, engaging content while reinforcing the brand at every location.
Frictionless Technology: Streamlining the Customer Journey
Consumers today expect interactions that are smooth and effortless. Frictionless technology helps deliver that. Starbucks’ mobile order and pay solution shortens queues and enables faster service, critical for a customer who might otherwise walk away if they perceive a delay. This reduces the window of hesitation and creates a sense of ease that encourages repeat use.
Stonegate’s use of advanced EPoS systems ensures efficient ordering and transaction handling. For hospitality venues, quicker processes mean customers have less time to second-guess their choices and more time to enjoy the experience. These systems also support staff by simplifying complex service flows, resulting in better, more consistent customer service.
Bespoke Services: Fostering Loyalty Through Personalisation
One of the most powerful ways to retain customers is by offering something they can’t get elsewhere. Starbucks leverages data from its loyalty app to tailor offers and messages to individual preferences. This creates a stronger relationship between brand and customer, increasing the likelihood of repeat business (source).
Stonegate has embraced digital personalisation, using screen content and digital promotions to suit their varied venues and audiences. This helps customers feel like the experience is built for them, whether it’s entertainment, offers, or brand messaging.
Celestra’s Role in Delivering Custom Tech Solutions
At Celestra, our tried-and-true technology installations continue to drive real results, delivering expert EPoS setups and advanced solutions designed specifically for the fast-paced worlds of hospitality and retail. Our collaborations with brands like Starbucks and Stonegate highlight how tailored tech can elevate customer experiences and power business performance.
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