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McDonald's hit new milestone with Experience of the Future Project

Posted 29 July Abbi Knowles

 

Earlier this week, (27/7/16), at McDonald’s Preston, there was a lot of excitement and an atmospheric buzz rushing around ahead of the official opening of the 500th Experience of the Future (EotF) UK restaurant.

Currently McDonald’s have over 1300 sites in the UK and reaching their 500th EotF restaurant open is a credit to every partner involved. Our McDonald’s Account Team, who have been a pivotal part in the McDonald’s EotF project were on site to make sure the opening ran smoothly and of course to showcase our excellent work. As a company, Celestra are immensely proud of this achievement, both for McDonald’s as a brand and for the dedication from our team as a continued trusted IT partner.

Preston - 500th EOTF Go Live

McDonald’s UK CEO Paul Pomroy was on site and spoke about the incredible progress the project has made throughout 2016 and how successful it is going to continue to be. He also mentioned how exciting it will be to reach the halfway point of the project in the next couple of months.

Celestra & McDonald's

Nigel Dunnington, John Williams, Paul Pomroy, Henry Trickey, Simon Taylor & Gareth Price

The EotF project is about McDonald’s change in focus for improving its customer experience. When you enter a McDonald’s in the UK, you will most likely notice self-service kiosks, digital menu boards, tablets for customer use, AirCharge stations as well as a streamlined service from staff. Ultimately, these technological advances are improving and changing their customers’ interactions and McDonald’s overall service delivery.

EotF 500th Go Live

Pomroy, whilst speaking to ITV News, also made a pledge to recruit 5,000 people over the next 18 months despite BREXIT. He stated that McDonald’s will continue to invest in its service and products as a result of continued growing demand and business growth.

“People still want to eat out and treat themselves,” he said, “but post an event like Brexit their demands are heightened. They’re feeling more fragile in terms of their confidence and so we need to keep investing.”

 

Celestra - Trusted IT Partner for McDonald's

 

 

  • People still want to eat out and treat themselves," he said, "but post an event like Brexit their demands are heightened. They're feeling more fragile in terms of their confidence and so we need to keep investing.

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