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McDonald’s continue to invest and develop their IT solutions across their estate to enhance their customer experience

Posted 02 March Abbi Knowles

As part of their strategy to improve customer experience, McDonald’s developed their Experience of the Future concept to implement across their UK estate.This has involved a complete operational platform change to facilitate the shift from their traditional counter service to now include collection points.

As a McDonald’s trusted IT Partner, Celestra is working closely to provide high quality installations at each site to enable streamlined operations with new, innovative technologies.

By creating this restaurant concept, McDonald’s have enabled their customers to completely control their food ordering journey and their eating experience. Most importantly, it is through McDonald’s use of technology that they has enhanced their service offering and this success is why they are market leaders in the QSR industry.

McDonald's Trafford Centre 2

As with any project, there are always hurdles along the way and EotF is no exception, as the project continually evolves from key learnings and technology advances. However, it is the end-result that demonstrates the success of McDonald’s and Celestra working together to put into reality the vision that McDonald’s aims to achieve.

McDonald's Trafford Centre 3

Check out our recent Case Summary to see all the great work we have been doing with McDonald’s

Hear from McDonald’s

  • Great work from [Celestra], not a simple install by any means… The installation at the Trafford Centre (March 2017) is a high profile/high volume restaurant and [Celestra] delivered an exceptional installation when it mattered. A special thanks to the Celestra engineers whom, as always are a credit to Celestra.

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